Strategy Director

US-NY-New York
Requisition ID
2017-3873
# of Openings
1
Category
Strategy and Planning

Overview

The Brief:

 

The Strategy Director builds trust and wields influence with clients and internal partners, providing strategic clarity and leadership to become our client’s indispensable partner.  We are seeking a leader who fearlessly models risk-taking and appetite for change, inspiring all stakeholders to groundbreaking creative thinking. The Strategy Director works with the strategy team and reports to the Chief Strategy Officer to provide business-driven counsel to both internal team memebers and clients.

Responsibilities

  • Seeks out and gains knowledge of consumer preferences and relationships to ensure that the voice of the customer is integrated into communication strategy
  • Ensures consumer relevance of the brand communication strategy
  • Develops creative briefs and provides clear persuasive briefings to Creative teams
  • Performs with primary and secondary research that will aid in the consumer insight gathering and strategic planning process
  • Establishes and maintains substantial and influential relationships with client senior management
  • Uses all proprietary planning tools – i.e., BAV, Brand Energy, etc.
  • Interprets and monitors cultural and social trends relevant to client business and competitive landscape
  • Positively impacts the creative product through sharp insights, inspiration and accessing cultural tension
  • Builds upon the digital competencies and social capabilities within the client’s business
  • Establishes indispensability among clients by being the client’s best partner
  • Manages career development of team while enhancing their overall skill set
  • Fosters potential by encouraging a more entrepreneurial environment, mentoring  and mediating
  • Other tasks as assigned

Qualifications

We’d love if it you have:

 

  • A bachelor’s degree in related field; advanced degree a plus
  • 10 + years related experience (agency experience preferred) with at least 5 years of proven senior leadership; 5+ years of supervisory experience
  • Deep knowledge of relevant product categories and strategic insights into consumer behavior
  • Outstanding verbal and written communications skills
  • Ability to present ideas clearly and concisely
  • Strong knowledge of primary and secondary research methodology, both qualitative and quantitative
  • Comprehensive understanding of marketing practices
  • Expert in practice of planning and global toolbox, specifically eXploring and cultural mapping
  • Thorough understanding of interagency workings
  • Excellent organization, time and self-management skills
  • Detail-orientated, with excellent follow though skills
  • Strong sense of initiative and ability to work under pressure

     

What else you can expect:

 

We’ve got a competitive benefits and compensation package, with vacation time that grows as you grow with us. We’re a global boutique, and as such, we have access to global discounts, perks, and offers.

 

We embrace diversity at Y&R.  In fact, we celebrate it.  We have different backgrounds.  Passports.  Genders. Orientations.  Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience.  We’ve come back from serving our country.  We’re returning after starting our families.
 
We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world.  Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R.  And we Resist the Usual.
 
Y&R is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

 

 


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