Media Manager

US-TX-Austin
Requisition ID
2017-4025
# of Openings
2
Category
Media

Overview

The Brief
This Media Manger is responsible for the tactical day-to-day management of integrated media campaigns. You are responsible for developing, implementing, evaluating, and advising on client campaigns.
 

Responsibilities

  • Active participation in media planning discussions regarding trafficking strategies and related operational issues
  • Develops media plans and buy authorizations, then executes or develops client’s media criteria for other buyers
  • Presents media plans to media director, account services, and/or client for approval and adjusts as necessary
  • Negotiates and purchases digital media buys, and other mediums such as TV, radio, newspapers, outdoor and magazines for all accounts within an assigned group of markets
  • Negotiates all rates, special placement and added value by medium for all markets.
  • Manages and traffics campaigns in Ad server tools such as DoubleClick(DCM)
  • Oversees media tracking and analytics set up and implementation
  • QA ads to ensure they meet site specs and ad server requirements
  • Generate, QA, and troubleshoot implementation of conversion tags
  • Troubleshoot ad or tag issues with site or ad vendor partners; set up 3rd party tags in DCM (DoubleClick)
  • Resolves tracking and reporting discrepancies
  • Tracks media expenditures to ensure agency and client budget compliance; collaborates with clients and media team members to resolve media billing issues
  • Researches and maintains record of trends, innovations and changes that affect media buying
  • Manages and is accountable for billing reconciliation and reporting
  • Manages campaign reporting utilizing analytical and proprietary tools; provides proactive daily analysis and campaign optimization 

Qualifications

We’d love if it you:

  • Bachelor’s degree required with 1 to 4 years of experience in Media Operations, Digital Ad Ops and/or Digital trafficking
  • Extensive trafficking experience with DoubleClick, preferred
  • Understanding of rich media, dynamic creative, mobile and video ads units
  • Team player who enjoys working in a collaborative and open environment
  • Highly motivated and full of initiative
  • Methodical, well-organized, and detail-oriented
  • Strong negotiation and organizational skills.
  • Strong research & digital analytics background.
  • Experience managing accounts with minimal supervision. Ability to handle pressure of multiple deadlines.
  • Advanced knowledge of MS Office (you live in Excel), word processing, database software, accounting software, media software (i.e.: CORE, IMS)

 

What else you can expect:

We’ve got a competitive benefits and compensation package, with vacation time that grows as you grow with us. We’re a global boutique, and as such, we have access to global discounts, perks, and offers.

 

We embrace diversity at Y&R.  In fact, we celebrate it.  We have different backgrounds.  Passports.  Genders. Orientations.  Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience.  We’ve come back from serving our country.  We’re returning after starting our families.
 
We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world.  Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R.  And we Resist the Usual.
 
Y&R is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.
 

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