We're seeking a Freelance Brand Strategist (with a goal of eventual full-time employment) to join our Analytic Insights & Strategy team. This quantitatively-focused role will be responsible for deriving creative consumer insights and driving brand strategy primarily based on quant research.
The strategist will become an expert on Y&R's proprietary database of consumer perceptions of brands (Brand Asset Valuator -- BAV) and utilize it to support Y&R's strategic planning framework.
You must have a proven interest in marketing and brand insights and be comfortable working with and interpreting data.
SKILLS & QUALIFICATIONS:
ABOUT YOUNG & RUBICAM:
Founded in 1923, Y&R is one of the world's preeminent global communications companies, with 182 offices across 82 countries around the world. Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences.
Over the last 20 years, Y&R has amassed the industry's largest global database of consumer brand perceptions. It forms the basis of our proprietary tool, BrandAsset Valuator (BAV), an unrivaled, data-driven framework for strategic planning. BAV is the world's largest quantitative study of brands, spanning 51 countries and over 800,000 respondents. With such a wealth of data, the study provides an empirical and historically validated demonstration of how brands grow and decline, and its metrics have been linked to both current and future financial performance.
We embrace diversity at Y&R. In fact, we celebrate it. We have different backgrounds. Passports. Genders. Orientations. Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience. We’ve come back from serving our country. We’re returning after starting our families.
We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world. Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R. And we Resist the Usual.
Y&R is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.