Global Planning Director

US-NY-New York
Requisition ID
2017-4073
# of Openings
1
Category
Strategy and Planning

Overview

The Brief: 

 

Y&R New York is looking for a Global Planning Director with a keen strategic sensibility to position a global brand for growth. This person will work alongside some sharp, imaginative minds to uncover and translate insights into BIG brand platform ideas and action. Our dream team member not only knows how to create famous brands, but also knows how to inspire clients beyond their comfort zone.

Responsibilities

  • Strong understanding of research tools and a desire to learn and apply Y&R proprietary planning tools – i.e., BAV, Brand Energy, eXploring, etc.
  • Able to mine relevant insights that speak to consumer behavior, culture and brand or product truths
  • Comfortable guiding the development of creative stimulus for positioning concept testing that will not only perform well in research, but also in market
  • Be the “honest broker,” engendering respect to persuade clients to operate outside conventional wisdom and comfort zone
  • Able to craft creative briefs with clarity, brevity and fertility to inspire internal and external teams to concept, develop and implement their best ideas 
  • Partners with senior global and clients, guiding them through strategic recommendations with conviction and rigor, becoming an indispensable asset to our partners
  • Understands the fundamental patterns of buying behavior so it can translate business objectives into realistic marketing objectives
  • A future focused view of relevant cultural trends and the ability to find tension in our world to spark strategic and creative solutions
  • An understanding how people respond to the same communications in different contexts (and on different devices), and why they will tune out in some contexts and pay close attention in others
  • Manages the career development of junior planners while enhancing their overall skill sets

Qualifications

We’d love it if you:

  • Have +10 years of related experience in strategic planning, with a strong emphasis on brand planning
  • Healthcare experience is ideal, but CPG or other client experience is welcome
  • Experience guiding original research testing for positioning concepts and creative campaign ideas to result in ultimate success with consumers and the business alike when in market
  • Have strong knowledge of how to measure and grow consumer-based brand equity
  • The ability to crossover between the principles of channel planning, content strategy, engagement strategy and brand strategy
  • Experience working on global brands, and an understanding of the challenges that come with a local / global operating model
  • A self-starter, with a strong sense of initiative and ability to work under pressure
  • Detail-orientated, with excellent follow-through and self-management
  • A thorough understanding of interagency workings
  • Extra bonus: Speaks French and loves Paris

What else you can expect:

We’ve got a competitive benefits and compensation package, with vacation time that grows as you grow with us. We’re a global boutique, and as such, we have access to global discounts, perks, and offers.

We embrace diversity at Y&R. In fact, we celebrate it. We have different backgrounds. Passports. Genders. Orientations. Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience. We’ve come back from serving our country. We’re returning after starting our families.

 

We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world. Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R. And we Resist the Usual.

Y&R is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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