• Brand Consultant

    Requisition ID
    2018-4554
    # of Openings
    1
    Job Locations
    US-NY-New York
    Category
    Strategy and Planning
  • Overview

    Y&R's BrandAsset® Consulting group is seeking a highly skilled Brand Consultant to join our rapidly growing brand consultancy.  Our proprietary brand equity model uses advanced statistical methods to provide brand insights and business solutions for our clients.  We have a fast-paced team environment where initiative is valued and creative thinking is encouraged.

     

    The Brand Consultant will be assigned to client teams across a variety of consumer-driven categories, guiding analytic research and developing qualitative insights to provide clients with recommendations on brand and business strategies.

    Responsibilities

    Strategy

    • Creatively integrate statistical analysis with qualitative insights to form strategic recommendations for clients. Utilize brand positioning and dynamics, brandscape evaluations, brand imagery diagnoses, consumer segmentation and other marketing tools.
    • Apply understanding of clients' core business and organizational strategies to BAC recommendations

     

    Analytics

    • Direct and assist analysts performing multivariate statistical work including: factor analysis, cluster analysis, perceptual mapping, linear and non-linear regression, and longitudinal modeling.
    • Interpret resulting data and build analytic and brand hypotheses

     

    Client Relationship Management

    • Contribute to sales and renewal process, in support of Group Director
    • Interact with clients to manage deadlines and work stream of deliverables
    • Help manage and mentor team of Brand Analysts

     

    Knowledge of Marketing and BrandAsset®Valuator Tool

    • Leverage knowledge of marketing industry to inform client projects and mentor Brand Analysts
    • Serve as expert in BAC products and knowledge

    Qualifications

    • Undergraduate degree with focus in marketing or statistical disciplines; MBA or relevant advanced degree a plus
    • 3-5+ years of post-graduate experience
    • Superior client relationship skills including proven experience in client-facing and/or sales role
    • Facility with statistical / analytical concepts and theory
    • Passion for brands and marketing
    • Excellent communication skills, both oral and written
    • Fluency in Excel and PowerPoint
    • Team-oriented
    • Self-starter, strong attention to detail, pride in execution
    • Familiarity with SPSS/statistical packages a plus

     

     

     

    We embrace diversity at Y&R. In fact, we celebrate it. We have different backgrounds. Passports. Genders. Orientations. Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience. We’ve come back from serving our country. We’re returning after starting our families.

     

    We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world. Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R. And we Resist the Usual.

     

    Y&R is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

    https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf

    https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf

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