Develop and drive initiatives, communications and programs related to the Sparkplug Startup Collaboration Program across the Y&R Network and Y&R clients. The Sparkplug program consists of a curated partnerships database and an incubator that offers office space, resources and relationships to interesting start-ups and idea generators. Y&R gives Sparkplug companies the opportunity to pursue their ideas, technology and products and in return learns new ways of thinking, gain access to new technology and products and forge productive partnerships that can help our clients engage their customers in innovative new ways. Past Sparkplug companies have included Hyperactivate (social media activation and ROI), Interlude (interactive video technology), Gametize (gamification technology), UP (branded content and video production) and Instapanel (mobile video surveys). More information about Sparkplug can be found at https://sparkplug.yr.com/.