• Freelance Strategy Director - Team Census

    Requisition ID
    2018-5826
    # of Openings
    2
    Job Locations
    US-DC-Washington, DC
    Category
    Strategy and Planning
  • Overview

    The Freelance Strategy Director will be assigned to 1/1.5 focus group teams for our US 2020 Census Business, and be expected to travel as a VMLY&R strategy representative on site at each focus group.

    Responsibilities

    The Freelance Strategy Director will be assigned to 1/1.5 focus group teams, and be expected to traveling as VMLY&R strategy representative on site at each focus group.  In advance of focus groups, will be working to develop pre-briefings that will be presented at each audience, provide leadership and support (as needed) to PSB/multi-cultural teams around assigned focus group teams.  Will assist with developing topline findings for assigned focus group audiences (along with PSB and Multicultural partners) and with development of creative recommendations/updates with creative teams.  Will collaborate with other members of Y&R strategy team to ensure strategic alignment across all areas of campaign, providing insights from focus groups to other team members.

     

    Qualifications

    • Expert knowledge in CRM strategy, marketing research, data analysis, branding strategy, account planning, and integrated marketing communications across multiple channels
    • Strong experience in digital/emerging media, direct marketing methodology 
    • In-depth knowledge of integrated marketing and marketing research disciplines (including qualitative, quantitative, digital and social methodology)
    • Outstanding oral and written communications skills

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