• Strategy Director (MENA)

    Requisition ID
    # of Openings
    Job Locations
    US-DC-Washington, DC
    Strategy and Planning
  • Overview

    As the Strategy Director (MENA) you are responsible for the overall marketing strategies and plans to support all elements of the Census 2020 client business. In this role, the incumbent will lead development of strategies and consumer insight to drive the needs of the business. 


    • Help lead the development of key marketing and strategy plans for US Census 2020, with a particular emphasis on CRM Strategy.
    • Drive integrated marketing strategy across multiple marketing disciplines including all forms of advertising and marketing communications and all available and emerging channels. Provide an over-arching strategy for use across multiple target markets and populations.
    • Ultimate integration of data into the Creative brief and strategies across all target markets and populations.
    • Work with Account Management team to provide strategic solutions for Census clients.
    • Provide input into Creative briefs for executions across all media and target markets.
    • Work in collaboration with the Account and Creative leadership to provide seamless development and execution of an integrated strategy for clients.
    • Work in partnership with the EVP, Strategy & Research to build a team of world class Strategy professionals.
    • Manage and mentor Strategy Staff in the Y&R DC office.



    We’d love it if you:

    • Expert knowledge in CRM strategy, marketing research, data analysis, branding strategy, account planning, and integrated marketing communications across multiple channels
    • Strong experience in digital/emerging media, direct marketing methodology 
    • In-depth knowledge of integrated marketing and marketing research disciplines (including qualitative, quantitative, digital and social methodology)
    • Outstanding oral and written communications skills


    What else you can expect:

    We embrace diversity at Y&R. In fact, we celebrate it. We have different backgrounds. Passports. Genders. Orientations. Beliefs. We have different skills, ambitions and talents. We’re fresh out of school and we have years of experience. We’ve come back from serving our country. We’re returning after starting our families.


    We are inclusive. Full stop. Diversity enriches our culture, enhances our worldview and makes us better partners to our clients and better citizens of the world. Our differences add up to a stronger whole, because it takes all kinds of people to build all kinds of brands. We are Y&R. And we Resist the Usual.


    Y&R is an equal opportunity and affirmative action employer. Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.






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